Mirror Top Wine

Marketing wine on the Internet

The Australian Wine industry is experiencing a tough time as oversupply of product is creating downward pressure on prices. Large producers have had their well publicised problems, leading to merger and takeover activity. Small and medium producers are feeling the pinch.
Over the past twelve months I have discussed Internet marketing with quite a number of smaller winery operators. The overwhelming experience seems to be “We have a web site but it doesn’t generate any sales.”
This experience mirrors that of other small business where the overwhelming majority fails to get significant benefit from their Internet presence. During the research I conducted as background to developing my own website I have visited several hundred wine related sites. It is not hard to see why they are not succeeding in generating sales.
Despite this gloomy record I feel that the Internet has lots to offer small to medium wineries in their marketing efforts. Some people are making sales through the Internet: the challenge for the others is to get their sites going.
Small and medium wineries have several advantages that they can exploit to enhance their sales. Many are growing alternative varieties, and thus have a natural point of difference to build their marketing around.
Tourism is a booming industry and wine is an integral part of the tourist experience in most regions. An intelligent and integrated approach can exploit powerful marketing synergies.
For several reasons the Australian wine industry stands to reap great benefits from the internet, at least for those who are able to use it effectively.
My optimism is based on several emerging trends
1. There is obviously a much greater volume of wine being produced, both by the big wineries and the plethora of small and medium producers, new and old. The success the export trade has thus far kept problems of oversupply to a minimum, but the environment for marketing Australian wine is certainly becoming much more competitive.
2. There is increased diversity in the wine produced in Australia. New varieties have been introduced into emerging regions, the Rhone varieties into the Nagambie Lakes region and the Italian varieties into the King Valley, to name just the more prominent.
3. A growing number of consumers are looking for something new. There is a limit to how many marginally different chardonnays or shirazes they can drink and still remain interested.
4. Wine consumers are faced with more choice, which is driving a thirst for knowledge about new wine experiences.
5. The Internet is primarily an information-distributing medium, and consumers seek information about wine more than most other products
6. E-commerce is growing as more consumers are becoming comfortable with the Internet. Warning! There is much more to e-commerce than having a website with attractive graphics. Too many businesses are overspending and underachieving on the internet.
7. There is still a wide gap between those are producing something new and those who want to find something new.

Like any transforming technology the effects of the internet will take many years to unfold. There are hundreds of lessons still to be learnt. But with persistence, some Australian wineries will gain great benefits from marketing their wine on the web.Did you find this article useful?  For more useful tips and   hints, points to ponder and keep in mind, techniques, and insights pertaining to Internet Business, do please browse for more information at our websites.
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About the Author

Sohel Shaikh

Winsome Bar Cart, Mirror Top, wine rack 92329

Winsome Wood Bar Cart, Espresso Finish $146.98 This wheeled wine cart holds everything necessary for a portable bar. It can store ten bottles of wine in its upper racks, and also has a lower shelf to hold more bottles and glasses. The top shelf is perfect for resting full glasses and plates of appetizers….

Bar Cart, Mirror Top, Wine Rack By Winsome Wood $147.25 This wheeled wine cart holds everything necessary for a portable bar. It can store ten bottles of wine in its upper racks, and also has a lower shelf to hold more bottles and glasses. The top shelf is perfect for resting full glasses and plates of appetiz…

Winsome Wood 92329 Cart Wine Rack, Dark Espresso $118.95 Finish/Color ark Espresso Bar Cart This wheeled wine cart holds everything necessary for a portable bar It can store ten bottles of wine in its upper racks, and also has a lower shelf to hold more bottles and glasses The top shelf is perfect for resting full glasses and plates of appetizers…

Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits $7.84 This book takes readers through the process of evaluating their business model, deconstructing it and then reconstructing their companies for maximum competitiveness and profitability….

Personalized Wine Barrel Hoop Mirror $199.95 The perfect decor to reflect on wine memories. Hand-made the mirror is surrounded by durable pine set in a steel wine barrel hoop providing a vintage feel to any room. Top and bottom can be personalized with a name phrase year etc. up to 20 characters including spaces. Each product is hand-made so no two products are alike. Size: 2′H 22-1/4′Dia.

Wine Enthusiast Essential Wine Buying Guide 2009 $14.99 Choose the right wine every time! From the editors of Wine Enthusiast Magazine comes the most current comprehensive and informative wine buying guide on the market. Based on tastings by a distinguished in-house panel this wine buying guide features qualitative ratings reviews and prices for more than 50 000 wines. Plus tips on when each wine is best enjoyed. Also includes expert advice on tasting and storing vintage wine charts and Top 10 lists. 990 pages. Softcover.

Wine Wipes (Set of 3) $19.95 No more wine-stained teeth. Rub Wine Wipes over your teeth and mouth and order another round of red- the formula won′t interfere with the taste of your wine! 3 Wine Wipes each set come in a purple velvet carrying case. Each compact of Wine Wipes comes with 20 orange blossom flavored wipes and a mirror inside the lid for discreet anywhere usage. Each one good for one use only. 60 total wine wipes. Contains: baking soda hydrogen peroxide calcium glycerin and orange blossom.

Baggy Wine Coat $64.95 A stylish and easy way to take box wines on the go. Remove the wine bag from the box; place the wine bag in the Baggy Wine Coat and close the flexible top. There is also room for an ice pack for keeping wine chilled. A rubber bottom makes sure the Baggy Wine Coat doesnt tip over – neither on the dinner table nor on the lawn. The adjustable handle and flexible fabric make transporting box wine easier and more comfortable than in the original wine box. Fits standard 3L wine bag taps. Made of durable nylon and rubber with metal hardware. Wipe clean with damp cloth. Size: 12H 7W 4D Capacity:34 oz

Wine Enthusiast Private Preserve Wine Preservation Spray $11.95 As Featured on CHOW.com Voted Best Wine Preservation System Your opened wine’s blanket of protection. Endorsed by some of the country’s best-known wine critics this system uses 100% inert gas (non-toxic) to remove all of the oxygen from your opened bottle. Preserve your wine’s freshness in 4 easy steps. 1) Insert included tube securely into nozzle with a twisting motion. 2) Place the tip of the tube into the neck of the bottle midway down and against the glass. 3) Have cork or stopper ready on top of bottle resting against the tube. 4) Spray for 1/2 of a second and then 4 shorter bursts both quickly pull the tube out and insert cork or stopper into the bottle. An amazing 120-plus uses in 1 can. Remember in order to keep your wine fresh you have to seal your wine bottles with a stopper such as our All Purpose Wine Stoppers (sold separately).

Personalized Oak Wine Barrel Top Sign $99.95 Distinctive decor from the winery to your wall. Cut from an oak wine barrel with steel hoop and spigot still intact. As authentic as your love of wine. Personalize with up to 30 characters each on two lines. ‘Est.’ remains for you to specify year. Includes hanger. Size: 19′ Dia 3-1/2′ deep

Wine Glass Cork Cage $24.95 Larger then life this EPIC Wine Glass Cork Cage is a fun and innovative way to keep and cherish all of your wonderful wine memories. Just drop your treasured corks in the top. Artfully sculpted metal work with colored glass spheres. Top hinges open to release corks.

Wine Barrel Cork Cage $24.95 A fun and innovative way to keep and cherish all of your wonderful wine memories and a great way gift to give a bottle of wine to your friends and family. They’ll never forget this clever present. Just drop your treasured corks in the top. This wine barrel artfully sculpted from metal with entwined colored glass spheres is sure to please anyone receiving it. *Most standard wine bottles fit in this barrel. Exceptions are tall bottles like Gewrztraminer and Riesling.

Designer Wine Rack Kit – Wood Table Top for 6 Column Wine Rack $74 Luxurious wine rack table top is a beautiful component in the complete wine rack kit. Designed with a handcrafted look that completes fine custom racking at a price that only a modular kit could offer. Table top can not be used alone and must be assembled as kit component for complete look. Available in classic finishes to showcase a lifetime of appeal and quality design. Wood Table Top for 6 Column Wine Rack – Size: 11/16′H x 27-11/16′W x 14-3/16′D – Made in the U.S.A.

Nuance Wine Finer Carry Case $4.95 Now make your Nuance Wine Finer portable by using this carrying case. Easily store your Nuance Wine Finer in here whether it’s being stored taking it to be used at a restaurant or someone else’s house. His a clip to keep the case in place and the top screws on to keep wine from getting out. Note: This carry case will only fit the newer Nuance Wine Finer which has a flat top.

Wine Bottle Oil Lamp Kit $29.95 Turn wine bottles into pillar candles. When the wine is done turn the empty bottle into magical candlelight. This wine bottle oil lamp kit allows you to simply fill the cleaned bottle with lamp oil insert the wick then top off with the glass flame. Truly a glowing tribute to the enjoyment of wine. Wicks each burn approximately 50 hours. Set includes: 2 Wine Lights 2 flame protectors Tips: Make sure there are no kinks in the wick and that the wine lights easily move up and down on the wick. Place the wine light inside the bottle so there is room around the wick to allow for air flow. Lastly make sure the wick is less then 1/2′ on top. This is to ensure the wick is burning the oil correctly.

Nuance Wine Finer $29.95 ‘Highly Recommended’ by Cooks Illustrated. ‘Tasters agreed that this long tubelike aerator which resembles a cigarette holder made the impact on wine. It brought out ‘fruity flavors’ and a ‘pronounced floral’ aroma.’ Four functions one amazing invention. Serving wine gets a whole lot simpler with the Nuance Wine Finer Aerator. Danish designers combine an aerator filter non-spill pourer and stopper into one do-it-all instrument the size of a fountain pen. Just insert the Nuance Wine Finer Aerator into your bottle and pour. Wine flows through 32 aeration vents while an inner stainless steel screen filters out sediment and cork. Stand your bottle upright and the pourer catches any drips. Top your Wine Finer with the stopper to enjoy a glass later. Four functions one amazing invention. Body made of solid silicon; pourer and stopper tip made of stainless steel. Dishwasher safe. Size: 7′H

Siena Wine Credenza $1995 This Credenza does NOT include a Wine Refrigerator. The Siena Wine Credenza with a Wine Refrigerator can be found here. Let impassioned Italian design steal your heart. Leave it to Italy’s finest craftsmen to make you fall in love with furniture. This premium-quality wine credenza is hand-made from tulip and walnut hardwoods then hand-stained in rich walnut with patina applications. Accented with solid brass hardware and features… 3 rolling wood shelves that hold 9 wine bottles each including larger Pinot Noir and Champagne bottles. 2 spacious storage areas with sliding pocket glass doors adjustable shelves and room for our 9-glass Stemware Rack*. Also includes a deep rolling top drawer for even more storage. * Stemware rack sold separately. Included screws are to long for use on the Siena please use shorter screws. Color swatches are available. To obtain one please contact a Sales or Customer Service Representative at 800.356.8466. Size: 36′H x 75′W x 25′D

Wine Enthusiast Magazine (3 Years) $49.95 Subscribe to the award-winning Wine Enthusiast Magazine and receive 3 Years of one of the world’s most well-regarded publications dedicated to wine food and travel. Each month you will receive ratings and reviews of hundreds of wines and spirits food pairings articles as well as expert commentary on wine trends vintages and wine regions. Each year of subscription includes includes 12 monthly issues PLUS our bonus Best of Year issue in December which offers an in-depth insight of the past year’s top wines (including our list of Top 100 Wines & Spirits).

Wine Enthusiast Magazine (1 Year) $19.95 Subscribe to the award-winning Wine Enthusiast Magazine and receive 1 Year of one of the world’s most well-regarded publications dedicated to wine food and travel. Each month you will receive ratings and reviews of hundreds of wines and spirits food pairings articles as well as expert commentary on wine trends vintages and wine regions. A 1 year subscription includes 12 monthly issues PLUS our bonus Best of Year issue in December which offers an in-depth insight of the past year’s top wines (including our list of Top 100 Wines & Spirits). 2 year subscription is also available.

Wine Enthusiast Magazine (2 Years) $36.95 Subscribe to the award-winning Wine Enthusiast Magazine and receive 2 Years of one of the world’s most well-regarded publications dedicated to wine food and travel. Each month you will receive ratings and reviews of hundreds of wines and spirits food pairings articles as well as expert commentary on wine trends vintages and wine regions. Each year of subscription includes includes 12 monthly issues PLUS our bonus Best of Year issue in December which offers an in-depth insight of the past year’s top wines (including our list of Top 100 Wines & Spirits). 3 year subscription is also available.

8 Bottle Barrel Stave Wine Rack $99.95 The artistic design of this authentic wine barrel staves wine rack is finished in rustic oak. Holds up to 8 of your favorite bottles of wine and has a flat top surface to display collectibles. Size: 16′H x 20′W x 11′D

Montenero Alto Wine & Spirits Bar $699 From Italy with love… for gorgeous furniture. Tuscany’s finest craftsmen makers of the Siena Wine Credenzas introduce yet another superior piece for your home. Hand-made from tulip and walnut hardwoods and hand-stained with a deep mocha finish. Detailed with antiqued brass knobs and inset door handle. Features… Service compartment with pull-down door (inset with a mirror) for storing bottles/accessories and preparing drinks Spacious storage area with a sliding pocket glass door and 2 adjustable and removable shelves Two removable LED light fixtures with automatic and manual settings for positioning within service compartment The Montenero Alto Wine Bar is designed to fit our 24 Bottle Touchscreen Wine Refrigerator or the 28 Bottle Touchscreen Wine Refrigerator** (not included). Just remove the storage area shelves and insert the unit. You’ll own the ultimate service center! Color swatches are available. To obtain one please contact a Sales or Customer Service Representative at 800.356.8466. Size: 53′H x 27-3/4′W x 24′D Like the Montenero Alto but looking for something a little smaller? See the original Montenero Wine Bar. **Important Note: When installing the 24 or 28 bottle units into your credenza you will need to remove the back panel. This easy process requires removing 4 screws.

Microchiller Wine Cooler – Almond $1975 The microchiller is faster than ice. It chills up to seven bottles of wine or five bottles of champagne in minutes with no fuss or mess. Just place your bottles in the well and start the party. Your wines will be chilled and ready to drink in less than ten minutes. The durable melamine exterior comes in a tasteful almond tone and the granite flecked top matches your kitchen counter. Requires absolutely no maintenance; just plug it in and fill it with water and you’re ready to entertain at a moments notice. Size: 34′H x 16′D.

Wine Decanter Glass Stopper $16.95 Discover the art of the seal. You’ll find these brilliant spheres of glass only at The Wine Enthusiast. While their true purpose is to top off decanters and provide an airtight seal for wines and spirits we see them also as spectacular paperweights and objects d’arts. Available in small and large sizes each with a subtly flattened base to prevent rolling. Size: 2-1/2′ dia.

Montenero Wine Bar $995 From Italy with love… for gorgeous furniture. Tuscany’s finest craftsmen makers of the Siena Wine Credenza introduce yet another superior piece for your home. Hand-made from tulip and walnut hardwoods and hand-stained with a deep mocha finish. Detailed with antiqued brass knobs and inset door handle. Features… Roomy service top with raised edges to prevent items from slipping off Slide-out wood shelf for extra prep and service space Rolling drawer for storing accessories Spacious storage area with sliding pocket glass door and 2 adjustable and removable shelves The Montenero Wine Bar is designed to fit our 18-Bottle Touchscreen Wine Refrigerator (not included). Just remove the storage area shelves and insert the unit. You’ll own the ultimate service center! Color swatches are available. To obtain one please contact a Sales or Customer Service Representative at 800.356.8466. Size: 44-1/4′H x 22-3/4′W x 23-1/4′D

Corkcicle Wine Chiller $22.95 Chill wine from the inside. Corkcicle is an easy way to chill wine without having to tote an ice bucket. Simply open your pre-chilled wine bottle pour out just a sips worth to avoid overflow and insert the pre-frozen Corkcicle. Remove the Corkcicle from the bottle prior to pouring. Hand wash and re-freeze for next use. Use Again And Again The beauty of Corkcicle lies in its easy-to-use design and simple care instructions. 1. Prep – Unbox Corkcicle & remove protective wrap. Place in freezer (for at least two hours) Pour first taste from bottle to make room for Corkcicle. 2. Use – Insert into chilled bottle. Enjoy entire bottle at perfect temperature. When removing simply tap Corkcicle on inside top of bottle to avoid dripping. 3. Clean – Wash and rinse in sink. 4. Re-Use – After cleaning return Corkcicle to freezer. Re-use over and over again. Corkcicle keeps your chilled whites at perfect drinking temperatures. It keeps your lighter chilled reds at perfect drinking temperatures. And it even brings those heavier room temperature reds down to more suitable drinking temperatures. Corkcicle really does make it easy to experience any wine at the perfect temperature every time. Visit our blog for more information about proper wine service temperature.

Montenero Alto Wine & Spirits Bar with 28 Bottle Touchscreen Wine Refrigerator $1295 From Italy with love… for gorgeous furniture. Tuscany’s finest craftsmen makers of the Siena Wine Credenzas introduce yet another superior piece for your home. Hand-made from tulip and walnut hardwoods and hand-stained with a deep mocha finish. Detailed with antiqued brass knobs and inset door handle. Features… Service compartment with pull-down door (inset with a mirror) for storing bottles/accessories and preparing drinks Spacious storage area with a sliding pocket glass door and 2 adjustable and removable shelves Two removable LED light fixtures with automatic and manual settings for positioning within service compartment The Montenero Alto Wine Bar is designed to fit our 28 Bottle Touchscreen Wine Refrigerator** (included). Just remove the storage area shelves and insert the unit. You’ll own the ultimate service center! Color swatches are available. To obtain one please contact a Sales or Customer Service Representative at 800.356.8466. Size: 53′H x 27-3/4′W x 24′D Like the Montenero Alto but looking for something a little smaller? See the original Montenero Wine Bar. **Important Note: When installing the 28 bottle unit into your credenza you will need to remove the back panel. This easy process requires removing 4 screws.

Montenero Alto Wine & Spirits Bar with 24 Bottle Touchscreen Wine Refrigerator $1295 From Italy with love… for gorgeous furniture. Tuscany’s finest craftsmen makers of the Siena Wine Credenzas introduce yet another superior piece for your home. Hand-made from tulip and walnut hardwoods and hand-stained with a deep mocha finish. Detailed with antiqued brass knobs and inset door handle. Features… Service compartment with pull-down door (inset with a mirror) for storing bottles/accessories and preparing drinks Spacious storage area with a sliding pocket glass door and 2 adjustable and removable shelves Two removable LED light fixtures with automatic and manual settings for positioning within service compartment The Montenero Alto Wine Bar is designed to fit our 24 Bottle Touchscreen Wine Refrigerator** (included). Just remove the storage area shelves and insert the unit. You’ll own the ultimate service center! Color swatches are available. To obtain one please contact a Sales or Customer Service Representative at 800.356.8466. Size: 53′H x 27-3/4′W x 24′D Like the Montenero Alto but looking for something a little smaller? See the original Montenero Wine Bar. **Important Note: When installing the 24 bottle units into your credenza you will need to remove the back panel. This easy process requires removing 4 screws.

Redwood Modular Wine Rack Kit – Table Top $43.95 Redwood Table Top for installation with your custom racking kits. 26-3/16′W x 8-3/4′D. Shipped directly from manufacturer. Please allow 7 weeks for delivery. Made in the U.S.A.

Vintner Series Wine Rack – Glass Rack & Table Top Insert $266.95 The Vintner Series is a modular system crafted from premium redwood that gives a custom appearance at a mass produced price. These wine racks may be stacked on top of one another to reach a height starting at 95 1/16′ and with multiple molding packages may go as high as 104 5/16′ as well as multiple heights in between. The Vintner Series offers a wide variety of racking options along with the ability to mix and match racking heights and styles. This wine rack collection was designed to accommodate wine bottles that are 3 – 3 1/2′ in diameter. In addition to unstained redwood the Vintner Series is also available in different stain options: classic mahogany dark walnut and midnight black. Made in the USA. Create a focal point with a Glass Rack and Table Top insert kit. The glass rack will hold approx. 20 glasses and the table top adds functional working space with in your wine cellar. This unit is designed to fit with in the Vintner Series Individual 130 Bottle Capacity Bottle Kit only and will not stand alone with out it. It is also best complimented with a Center Trim molding kit. Moldings and platforms sold separately. Assembly required instructions included Size: 39-3/4′H x 26-5/16′W x 13-3/8′D We’ll design your Wine Cellar for $99 (fee is applied to racking purchase). Send us a sketch via e-mail at floorplans@wineenthusiast.com or fax it toll-free to 866.873.2510.

Vintner Series Wine Rack – Archway & Table Top Insert $557 The Vintner Series is a modular system crafted from premium redwood that gives a custom appearance at a mass produced price. These wine racks may be stacked on top of one another to reach a height starting at 95 1/16′ and with multiple molding packages may go as high as 104 5/16′ as well as multiple heights in between. The Vintner Series offers a wide variety of racking options along with the ability to mix and match racking heights and styles. This wine rack collection was designed to accommodate wine bottles that are 3 – 3 1/2′ in diameter. In addition to unstained redwood the Vintner Series is also available in different stain options: classic mahogany dark walnut and midnight black. Made in the USA. Create a focal point with an Archway and Table Top insert kit. The archway will create a backdrop for your favorite art piece and the table top adds functional working space with in your wine cellar. This unit is designed to fit with in the Vintner Series Individual 130 Bottle Capacity Bottle Kit ) only and will not stand alone with out it. It is also best complimented with a Center Trim molding kit. Moldings and platforms sold separately. Assembly required instructions included Size: 39-3/4′H x 26-5/16′W x 13-3/8′D We’ll design your Wine Cellar for $99 (fee is applied to racking purchase). Send us a sketch via e-mail at floorplans@wineenthusiast.com or fax it toll-free to 866.873.2510.

36 Bottle Wine Rack (Natural) $59.95 New and Improved–Stronger in Mahogany! Sourced from the finest sustainable tree plantations in Indonesia our 36 Bottle Wine Rack is now more durable more beautiful and more eco-friendly than ever before. Hand-cut and hand-sanded for a remarkably even color and grain. Stack on top (while supporting to the wall) or side-by-side. Support braces are included for strength and stability. 6 shelf system holds up to 36 bottles of your favorite wine. Easy assembly with pre-drilled holes. Also available in other colors. Size: 28-1/4′H x 25-1/4′W x 12′D

Vintage Oak Barrel Wine Cabinet $649 Vintage Oak Cabinet naturally rough hewn. Crafted from recently retired oak wine barrels each one unique you can still discern the subtle fragrance of the wine in the wood. A charming way to store whatever needs storing its a natural for wines stemware and bar tools. The iron-handled butcher block top is actually a removable tray. The inside is sealed and features one shelf. The hasp closure takes any standard combination lock. Stands on four casters. Indoor use only. Made in the USA. Size: Cabinet – 38-1/4′H x 22′ Dia.; Tray – 21′ Dia. 1′ thick

36 Bottle Wine Rack (Mahogany) $69.95 New and Improved–Stronger in Mahogany! Sourced from the finest sustainable tree plantations in Indonesia our 36 Bottle Wine Rack is now more durable more beautiful and more eco-friendly than ever before. Hand-cut and hand-sanded for a remarkably even color and grain. Stack on top (while supporting to the wall) or side-by-side. Support braces are included for strength and stability. 6 shelf system holds up to 36 bottles of your favorite wine. Easy assembly with pre-drilled holes. Also available in other colors. Size: 28-1/4′H x 25-1/4′W x 12′D

Nuance Wine Finer Deluxe (Stainless Steel) $39.95 ‘Highly Recommended’ by Cooks Illustrated. ‘Tasters agreed that this long tubelike aerator which resembles a cigarette holder made the impact on wine. It brought out ‘fruity flavors’ and a ‘pronounced floral’ aroma.’ Four functions one amazing invention. Serving wine gets a whole lot simpler with the Nuance Wine Finer Aerator. Danish designers combine an aerator filter non-spill pourer and stopper into one do-it-all instrument the size of a fountain pen. Just insert the Nuance Wine Finer Aerator into your bottle and pour. Wine aerates while the stainless steel screen filters out sediment and cork. Stand your bottle upright and the pourer catches any drips. Top your Wine Finer with the stopper to enjoy a glass later. Dishwasher safe. Size: 7′H

2-Tier Wine Barrel Lazy Susan $139.95 Take serving to another level. Prized appetizers at the top; assorted goodies on the bottom. Perfect! Two tiers make an eye-catching presentation and save table space while the rustic pine trays and steel wine barrel hoop add vintage charm. Trays spin together. Size: 13-1/4′H x 13′ Dia. (top tray) x 18-1/4′ Dia. (bottom tray)

Wine Spirits Center and Stemware Rack (Espresso) $249.95 This Wine Center has it all. Entertain in high style with your elegant Wine and Spirits Center. This espresso stained perfect-size cabinet is compact enough so it won’t dominate your room. . . yet it’s plenty big enough to hold 18 bottles* of wine securely inside its two diamond bin wine racks. Slide open the solid beechwood top to reveal a generous serving area. Hinged door opens up to a center compartment with stemware rack that holds up to 12 stems. Assembly required. Size: 37′H x 30′W x 20′D *Bottle capacities are approximate maximums when bulk storing standard Bordeaux 750mL bottles.

Vintner Series Wine Rack – 4 Column Individual $169.95 The Vintner Series is a modular system crafted from premium redwood that gives a custom appearance at a mass produced price. These wine racks may be stacked on top of one another to reach a height starting at 95 1/16′ and with multiple molding packages may go as high as 104 5/16′ as well as multiple heights in between. The Vintner Series offers a wide variety of racking options along with the ability to mix and match racking heights and styles. This wine rack collection was designed to accommodate wine bottles that are 3 – 3 1/2′ in diameter. In addition to unstained redwood the Vintner Series is also available in different stain options: classic mahogany dark walnut and midnight black. Made in the USA. The 4 Column Individual Bottle wine rack stores 52 wine bottles 100 if stacked one on top of each other. Each bottle is cradled on two rails that are cut with beveled ends and rounded edges which ensure the labels will not tear when the bottles are removed. Purchase two to stack on top of each other to maximize the height of your wine storage. Moldings and platforms sold separately. Assembly required instructions included Size: 47-3/16′H x 18-11/16′W x 13-1/2′D We’ll design your Wine Cellar for $99 (fee is applied to racking purchase). Send us a sketch via e-mail at floorplans@wineenthusiast.com or fax it toll-free to 866.873.2510.

Riedel Sommeliers Zinfandel/Chianti Wine Glass (1) $65.95 The creme de la creme of luxury stems. The Riedel Sommeliers wine glass line is the top-of-the-line series of stemware from the legendary Riedel. Wine experts agree that glassware makes a profound difference on how wines taste. Riedel Sommeliers wine glasses are the benchmark and the most successful series of hand-made glasses in the world. Each Sommeliers wine glass is individually made of 24% lead crystal: the wine glass bowls are mouth-blown into a mould the stem and base are handcrafted using ancient glass-making methods. Recommend to hand wash. The shape of the Riedel Sommeliers Zinfandel / Chianti Wine Glass brings out the best characteristics of full-bodied wines rich in minerals and tannins while highlighting its delicate qualities. The wine glass helps the wine gain fruit and suppleness on the palate alongside the acidity and tannins making for a complex finish. Recommended for: Bardolino Beaujolais Nouveau Carignan Chianti Ctes du Roussillon Ctes du Ventoux Dolcetto Lambrusco Montepulciano Patrimonio Primitivo Sangiovese Zinfandel. Size: 8-7/8′H 13-3/8 oz. Riedel Model # 4400/15

Vintner Series Wine Rack – Rectangular Bin $207.95 The Vintner Series is a modular system crafted from premium redwood that gives a custom appearance at a mass produced price. These wine racks may be stacked on top of one another to reach a height starting at 95 1/16′ and with multiple molding packages may go as high as 104 5/16′ as well as multiple heights in between. The Vintner Series offers a wide variety of racking options along with the ability to mix and match racking heights and styles. This wine rack collection was designed to accommodate wine bottles that are 3 – 3 1/2′ in diameter. In addition to unstained redwood the Vintner Series is also available in different stain options: classic mahogany dark walnut and midnight black. Made in the USA. Our Vintner Series Rectangular Bin and Case wooden wine rack can store 5 wood cases 5 cardboard boxes or 120 loose wine bottles. Purchase two to stack on top of each other to maximize the height of your wine storage. Moldings and platforms sold separately. Assembly required instructions included Size: 47-3/16′H x 26-11/16′W x 13-1/2′D We’ll design your Wine Cellar for $99 (fee is applied to racking purchase). Send us a sketch via e-mail at floorplans@wineenthusiast.com or fax it toll-free to 866.873.2510.